How we get others to do what we want
If you can stand the bad jokes and the irritating title, Flipnosis by Kevin Dutton offers powerful insights into the art and science of persuasion
Books & Arts
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If you can stand the bad jokes and the irritating title, Flipnosis by Kevin Dutton offers powerful insights into the art and science of persuasion
Scientists and artists are venturing into each other's territories 鈥� New Scientist asks why, and explores the challenges facing these collaborations