WHOEVER first described the UK and US as two nations divided by a common language probably wasn鈥檛 thinking about a molecule called N-acetyl-p-aminophenol. But there is possibly no better example of the cultural divide. Brits call it paracetamol; Americans call it acetaminophen. And attitudes towards the painkiller are equally divergent.
People in the UK are aware that a paracetamol overdose can kill. That goes back to 1998, when the government restricted the number of tablets that could be bought in one purchase and ran an information campaign explaining the change. The measures prevent an estimated 1000 deaths a year.
US awareness is much lower. When investigative journalism group Propublica that 1500 Americans die from accidental overdoses annually, it was big news.
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The drug is now facing further problems over safety and effectiveness (see 鈥�What鈥檚 wrong with the world鈥檚 favourite painkiller?鈥�), leading some to call for it to be withdrawn from over-the-counter sale.
That would be an overreaction. As the British experience shows, people can understand and act on nuanced messages. Paracetamol doesn鈥檛 need to be banned: people simply need to be made aware of its limitations and dangers so that they can make the right call.
This article appeared in print under the headline 鈥淒on鈥檛 kill the painkiller鈥�
