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Drug data fraud may spark marketing crackdown

Critics of the drugs industry hope that a case of prominent scientific fraud will spark a crackdown on the use of science for marketing ends by Big Pharma

A PROMINENT case of scientific fraud is being seized on by critics of the pharmaceutical industry to highlight their calls for a crackdown on the use of scientific studies for marketing purposes.

Starting in 1996, Scott Reuben of the in Springfield, Massachusetts, published a series of trials testing whether painkillers, including Pfizer鈥檚 and Merck鈥檚 , relieve post-operative pain. Now 21 of Reuben鈥檚 papers have been shown to contain fabricated data, after he was investigated by Baystate officials. Many have already been retracted.

Reuben鈥檚 studies were part of an array of small clinical trials funded by Pfizer and Merck after Celebrex and Vioxx were approved for market by the US Food and Drug Administration (FDA). The trials investigated the drugs鈥 use in a variety of different medical situations. The firms were not aware of Reuben鈥檚 fraud.

Because such trials are usually too small to get the FDA to add new uses to a drug鈥檚 label, critics allege that they are run for marketing reasons. Doctors are free to prescribe how they see fit, and sales reps often give doctors reprints of papers describing the results of such trials. Drug companies say that these studies are legitimate preliminary investigations of new uses for their products, and reject suggestions that they are undertaken for marketing reasons.

鈥淒rug companies say small studies are a legitimate way of investigating new uses for existing products鈥

Now the Reuben case has focused attention on calls for tougher controls on the way the pharmaceutical industry uses the results of small, post-approval trials. Merrill Goozner of the in Washington DC hopes the FDA will introduce tougher controls on the distribution to doctors of scientific papers describing the use of approved drugs in new settings. The is 鈥渧ery permissive鈥, he argues.

Topics: United States